Light+Building /

client Prolicht

Prolicht, an Austrian provider of innovative lighting solutions, wanted to create a branded space capable of visually communicating strong messages about the company’s products and design heritage. The brief was clear: Create a design capable of breaking through the competitive noise at one of the world's largest lighting fairs. And so we did. We created a mountain-like, angular stand that encapsulates rays of architectural lighting. This brought forward an impressive, futuristic interior with true wow factor. To make sure that the stand façade would be both intriguing and reflect the essence of the brand, we created an architectural black envelope, pierced by fissures of light,